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Immersion × iiCare Enterprise & Impact Framework
The Window of Maximum Leverage
Earning power at the professional level is both extraordinary and fleeting—the median U.S. athlete’s peak-income phase lasts roughly 1,200–1,800 playing-days. Treat those days as a short-dated asset, not a lifetime annuity, and you unlock tens of millions in enterprise value and compounded social good. Immersion (a venture-design studio) and iiCare (a social-impact fund and consortium) were built to convert short careers into multi-decade capital engines. We integrate product strategists, ex-PE operators, family-office tax counsel, and a nationwide philanthropic infrastructure so your brand equity compounds—even after the stadium lights dim.
Venture Origination & Co-Investment
Immersion runs quarterly “Sprint-to-Series-A” workshops that turn an athlete’s passion—tech, consumer products, media, real estate—into an investable venture in under 90 days. We map TAM, validate demand, architect the cap table, and recruit a fractional C-suite from our 400-person operator bench. When proof-of-concept KPIs hit, iiCare’s sponsor network and our Red Lion Advisory family-office syndicate co-invest alongside you, matching athlete capital on a deal-by-deal basis or via a pooled SPV. Every dollar you risk is buttressed by disciplined diligence and experienced governance—making you venture- and PE-ready before your rookie contract expires.
Three-Pillar Partnership Playbook
Liquidity, Risk Shielding & the Fundraising Flywheel
Traditional endorsements pay cash today but rarely equity tomorrow. We restructure brand deals so royalty streams feed a holding company—shielded by a multi-member LLC and serviced by a fractional CFO/COO—while equity-kicker clauses give you upside in partner growth. Simultaneously, iiCare’s media lab packages your Why I Care story into Play for Purpose campaigns that reach tens of millions, converting fan engagement into both revenue and DAF contributions. With live dashboards tracking unit economics (Immersion) and SROI (iiCare), you can re-enter the capital markets—crowdfunding, venture debt, PE—with audited data in hand.
Philanthropic Architecture Without Balance-Sheet Drag
Foundations can morph into cost centers when built in isolation. Our three-tier impact stack keeps dollars on mission and admin at bay:
iiCare layers in shared legal, bulk-rate audits, and an AI donor CRM—cutting admin burn up to 60 % and unlocking corporate matches that can double or triple impact.
Proven Playbook & Cross-Athlete Synergies
The framework is already live. Ray Lewis seeded a mental-health endowment honoring his late son through an iiCare-hosted initiative while Immersion scales the strategy, partners and funding to create a seven-figure donor and commerce line. Allan Houston is digitizing FISLL’s curriculum via Immersion and funding national rollouts through Play for Purpose. An athlete syndicate of retired Stars pooled $2 M into a Special Purpose Grant Vehicle, funding STEM academies that repay principal once graduates secure tech jobs—recycling capital for the next cohort. Collaboration inside the consortium multiplies reach, diversifies deal flow, and lowers individual risk.
Your 90-Day Onboarding Roadmap
Frequently Asked Questions
Decision Point
If you want to exit the game with more than memories—with cash-flowing businesses, audited impact metrics, and a family balance sheet engineered for generations—the time to act is the first season you suit up, not the last.
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